Improving the brand awareness of craft villages in Vietnam
DOI:
https://doi.org/10.59394/JSM.7Keywords:
Craft village brands, Vietnamese craft villages, brand awareness, brand developmentAbstract
Enhancing the awareness of customers and people about craft village brands is an essential aspect of brand development, especially when craft villages face various difficulties and challenges. This article analyzes the current situation based on an overview of fundamental theoretical issues regarding craft village brands and brand awareness, along with the utilization of survey methods involving 120 production and business establishments in this economic sector; then proposes some solutions to enhance understanding of Vietnamese craft village brands.
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