RenDanHeYi: integrating employees and customers in corporate governance
DOI:
https://doi.org/10.59394/JSM.144Keywords:
RenDanHeYi model, corporate governance, Haier Group, micro-enterprises, employee empowerment, organizational innovationAbstract
The article analyzes the RenDanHeYi management model initiated by the Haier Group in China, highlighting the philosophy of integrating employees (Ren) and customer needs (Dan) into a unified whole (HeYi). Through the transformation from a traditional management structure to an ecosystem of micro-enterprises, Haier has developed a flexible, transparent, and customer-centered organizational model. Under this model, each employee becomes an “entrepreneur within the enterprise,” empowered with autonomy and held directly accountable for performance outcomes. The RenDanHeYi model has not only enabled Haier to achieve remarkable results in innovation speed, product quality, and customer satisfaction but has also inspired many organizations worldwide to redesign governance systems toward greater empowerment, transparency, and adaptability in the digital era.
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